Vagaro Merchant Services Application
Increasing conversions for Vagaro's Merchant Services application
Team
Lead Designer, 2 PMs, Growth Marketer (Data), 2 Dev Leads
Cross-Collaborative Teams
VMS Team, Marketing, Development, Support
Platforms
Web, Mobile
Overview
Among its many offerings, Vagaro's payment processing services stand out as a significant revenue driver, enabling businesses to accept payments from customers. However, the process for applying for merchant services had not seen improvements in years, leading to a less than optimal user experience.
The Problem
The aim was to re-imagine the sign up flow to create a seamless, user-friendly experience for both new and existing Vagaro businesses seeking to enable payment processing. This redesign also included the integration of Plaid for enhanced identity authentication. Additionally, we sought to leverage the sign-up flow to upsell Vagaro's hardware products, thereby increasing product purchases and general awareness of product offerings.
The aim was to re-imagine the sign up flow to create a seamless, user-friendly experience for both new and existing Vagaro businesses seeking to enable payment processing. This redesign also included the integration of Plaid for enhanced identity authentication. Additionally, we sought to leverage the sign-up flow to upsell Vagaro's hardware products, thereby increasing product purchases and general awareness of product offerings.