Work

Case Studies

A mix of leadership work and hands-on design. Primary case studies focus on how I think, lead, and create clarity. Design work shows craft and execution.

Leadership & Vision

Leadership2022–2025

Building a Design System from the Ground Up

Led the creation and adoption of Vagaro's first unified design system—connecting Figma tokens to production code and reducing design–engineering friction across the org.

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Leadership2025

Designing the Design Process

Identified and fixed systemic breakdowns in how design, product, and engineering collaborated—building lightweight processes that created clarity without bureaucracy.

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Vision2025

Vera: Designing an AI Assistant for Small Business Owners

Led the product vision and UX strategy for Vera—Vagaro's AI assistant concept designed to help salon and wellness business owners run their operations more confidently.

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Design Work

Design

Rethinking the Sign-Up Flow

Redesigned Vagaro's multi-step sign-up experience to reduce drop-off, shorten time-to-value, and improve conversion—balancing business data needs with user patience.

UXConversionResearchFlows